Tonight on dispatches on channel 4 there is a great documentary revealing the undercover story of London2012 Olympics. There have been many issues surrounding the ticket process of the summer Olympics in the UK. 9.3 billion pounds has been put towards the Olympics by taxpayers within britain and this was meant to be a games for the people. However, many top businesses and companies have managed to secure premium seating and tickets within this supposedly "fair" ballot. Many are now questioning the legitimacy of the london Olympic games. Sponsorship is part of this legitimacy issue, multi national corporations have secured million pound sponsorship and exclusivity deals. When in actual fact many of those companies have little to do with the Olympic message conveyed by the International Olympic Committee (IOC). I plan to delve further into scandals surrounding deals made within the summer Olympics and aim to contact many companies about what message their sponsorship is conveying to the general public.
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